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Pixelworks to Demonstrate Mobile Video Display Technology at Mobile World Congress 2014
Pixelworks’ video display processors save power, boost video quality and extend the UHD TV viewing experience to tablets and smartphones
“Mobile devices have historically been designed to serve as a ‘third
screen’ in terms of video consumption. However, the convenience of these
devices and the available bandwidth to connect them to content is
rapidly transforming mobile devices into the ‘first screen’ for nearly
all content, including video,” said
“Attaining superior video quality on mobile platforms is not as simple as packing more pixels onto a smaller screen. As resolution increases on a given display video artifacts become more apparent regardless of screen size, reducing both video quality and the ultimate viewing experience. Additionally, other factors such as power consumption and backlight management must be considered as well. Pixelworks’ sophisticated video display processing technology has been specifically designed to address these challenges and deliver a comprehensive set of value-add solutions to mobile platforms,” concluded Loveridge.
Pixelworks’ mobile video processing demos include side-by-side video quality comparisons on today’s most popular mobile screens, demonstrating how its video display processing technology addresses problems on mobile video displays and improves the user’s viewing experience. The Company’s portfolio of video display technologies includes patented Motion Estimation and Motion Compensation (MEMC) and the industry’s only Halo-Free Frame Rate Conversion (FRC) – both of which are critical technologies for creating the most realistic picture possible. In addition, Pixelworks’ solutions also enable correct color management and backlight control, which produce superior video playback in any lighting environment.
For additional information on new products, as well as an opportunity to
view these latest new mobile product demos at the 2014 MWC, please
contact your local
Note to Editors:
Media interested in meeting with
For more information, please visit the company’s Web site at www.pixelworks.com.
Brett L Perry, +1-214-272-0070
SAVVY Public Relations
Stacey Voorhees-Harmon, +1-925-336-9592