Company’s new processors save power while bringing cinematic
picture quality to tablets, smartphones and ultrabooks
SAN JOSE, Calif.--(BUSINESS WIRE)--Jun. 2, 2014--
Pixelworks (NASDAQ: PXLW), an innovative provider of video display
processing technology, today announced the world’s first Mobile Video
Display Processor, which it will demonstrate at Computex 2014. The
introduction of this new processor, code-named Iris, means that mobile
device manufacturers, for the very first time, can offer cinematic
picture quality on their mobile screens. The Company has a long legacy
of creating innovative video display processing solutions for the most
demanding large screen applications, and now Pixelworks is extending
that technology—and cutting edge picture quality—to all mobile screens.
Video is rapidly becoming the Internet’s “killer app” with video traffic
predicted to leap to more than 63% of all Internet traffic by 2017. But
an even greater increase is predicted in the number of mobile devices
accessing that video1. Yet today’s mobile devices are ill
equipped to reliably display the video content headed their way. Not
only do their higher resolution screens simply make annoying video
artifacts more noticeable, but today, mobile devices lack the video
display processing pipelines that remove video artifacts in today’s high
resolution large screen applications. Pixelworks is the first to solve
this problem with its Iris family of mobile video display processors,
and promises to create a new class of mobile device, differentiated on
the basis of video quality and user experience.
Pixelworks was able to produce this mobile video quality breakthrough by
retargeting its display processing and MEMC technologies for ultra-low
power mobile devices. This by itself would be revolutionary enough, but
Iris also offers several important system advancements that improve the
mobile viewing experience overall. For instance, Iris not only optimizes
all aspects of the display that affect video quality, including scaling,
motion blur, judder removal, color management and image enhancement, but
it also incorporates contrast management and LED backlight control for
optimal viewing in any ambient lighting condition. Additionally, Iris
works at the system level to offload both the CPU and GPU, improving
battery life and freeing up valuable system resources. By incorporating
Iris into any mobile system, designers are able to significantly reduce
overall system power, improve performance and radically enhance image
quality to create a truly differentiated device that is visibly better.
To date, mobile devices have yet to fully address the issue of video
quality,” said Bruce Walicek, Pixelworks President and CEO. “But mobile
screens are far too pervasive and popular to ignore the problem any
longer. We’re very proud of the work we've done to bring Iris to
fruition, and we think that with the addition of this technology to
mobile devices, consumers will receive the same kind of cinematic
viewing experience they’re used to seeing on the highest quality
Pixelworks’ demonstration of its Iris Mobile Video Processor will
include side-by-side video quality comparisons on today’s mobile
screens, showing how Iris addresses the problems of existing mobile
video displays and improves the viewing experience.
The company’s portfolio of video display technologies includes the
company’s patented Motion Estimation and Motion Compensation (MEMC) and
the industry’s only Halo-Free Frame Rate Conversion (FRC)–both of which
are critical technologies for creating the most realistic picture
For additional information on Pixelworks’ Iris Mobile Video Processor,
as well as an opportunity to view its capabilities at Computex 2014,
please contact your local Pixelworks office (http://www.pixelworks.com/locations.php).
Note to Editors:
Media interested in meeting with Pixelworks during Computex 2014 to
learn more about the company’s mobile video display technology should
contact Jacqueline O’Brien, SAVVY Public Relations, +1 409-594-9230, firstname.lastname@example.org.
About Pixelworks, Inc.
Pixelworks creates, develops and markets video display processing
technology for digital video applications that demand the very highest
quality images. At design centers around the world, Pixelworks engineers
constantly push video performance to keep manufacturers of consumer
electronics, mobile devices and professional displays worldwide on the
leading edge. The company is headquartered in San Jose, CA.
For more information, please visit the company’s Web site at www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are all registered trademarks
of Pixelworks, Inc.
Source: Pixelworks, Inc.
1Cisco® Visual Networking Index (VNI) Forecast,
Source: Pixelworks, Inc.
Brett L Perry,
+1-972-239-5119 ext 159
SAVVY Public Relations