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Pixelworks Unveils Third Generation Iris Display Processor for Smartphones and Tablets
Iris processor with auto-adaptive technology and wide-gamut HDR enables mobile device displays to create TV-like viewing experience
Advantages of Iris:
- 500 million pixel operations per second
- Optimal viewing under any ambient light condition
- 10-bit processing pipeline with auto-adaptive lighting, color and contrast
- Motion Estimation, Motion Compensation (MEMC) provides industry-leading blur reduction and judder-free video
High-Dynamic Range(HDR) for superior color accuracy and sharper detail
“We are very excited to publicly launch our most advanced Iris display
“Our ZenPad and ZenFone product lines have benefited from Pixelworks’
Iris family of display processors,” said Rangoon Chang, ASUS General
Manager, Mobile Computing Business Unit. “Being able to deliver a
high-end TV experience for premium content on a mobile device is a key
differentiator for ASUS, and we look forward to continuing this
Pixelworks’ technology provides end users with benefits such as cinematic movie quality, life-like photos and a stunning gaming experience, all optimized for changes typically encountered in a mobile environment. Pixelworks’ True View auto-adaptive technology optimizes the display in real-time, based on the ambient light, color temperature, content or application being viewed, as well as the user’s preferences.
Pixelworks’ DNX technology has been a key feature in many high-end TVs and projectors for over a decade, and the Company is leveraging the numerous benefits of this technology in mobile devices, including:
True Clarity®: Pixelworks True Clarity motion processing recreates a cinematic experience, removing the artifacts that distract from the art of storytelling in movies and TV shows, while reducing blur during the streaming of live sports.
Motion Estimation, Motion Compensation (MEMC) is one of the key technologies of Pixelworks’ DNX. By processing every video frame that is displayed, Iris adds in the missing frames to ensure smooth judder-free video. Eye fatigue is one of the side-effects of motion judder in video watched on mobile devices without MEMC.
True View®:With more than 500 million pixel operations per second, Iris display processors render accurate colors, sharp detail and high dynamic range, all while adapting for ambient light intensity and color. These adjustments are made automatically based on the application in use, whether watching movies, playing games or simply browsing the Internet and sending messages.
Ambient light is a key challenge due to significant changes in color and contrast, often causing washed out pictures, reduced contrast, and inaccurate colors. With Iris and True View, mobile devices have the world’s most comprehensive set of picture quality tools, that provide automatic real-time processing to adapt to the display’s color gamut, contrast, sharpness, and motion based on the ambient light, color temperature to best suit the user’s visual perception and preferences. The user experiences all the benefits of the superior quality display, adaptive to the content, ambient light, geographical location, and the time-of-day. Iris can even record the user display preferences and adjust automatically as these preferences change over time.
Pixelworks’ PX8468, the latest generation in the Company’s Iris family
of mobile chips, is 20% smaller and consumes 25% lower power than the
previous generation Iris device. It is sampling and available for mass
production today in a small 4.25 x 4.80-mm WL-CSP package. For
additional information please contact your local
For more information, please visit the company’s Web site at www.pixelworks.com.
ASUS is one of Fortune Magazine’s World’s Most Admired Companies, and is
dedicated to creating products for today and tomorrow’s smart life. Our
comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of
IT devices and components, along with AR, VR and IoT. ASUS employs more
than 17,000 people worldwide and over 5,500 world-class R&D talents.
Driven by innovation and committed to quality, the company won 4,385
awards and earned approximately