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Pixelworks Launches “EasyOTA” — Universal Over-the-Air Video Integration Platform
As the number of OTT streaming services have proliferated in recent years, low cost access to rich local TV content has become a key differentiator in this highly competitive market. The monthly subscription prices for the majority of OTT services have risen substantially over the last few years, reducing the pricing advantages that these services once had. According to recent market research, approximately two thirds of subscribers actually cancel a service after their free trial expires, and approximately 10% of those remaining subscribers ultimately walk away from monthly video streaming services.
Advantages of EasyOTA Platform
EasyOTA gives OTT service providers the ability to easily integrate live local TV into the end user’s channel lineup without any burden on the network or additional content license fees, reducing the overall cost of streaming services offerings. Also, having the physical OTA streaming box in a subscriber’s home with free local TV content and a single OTT-branded user guide encourages consumers to maintain the subscription for an extended period of time. These advantages can help a streaming service stand out in an overcrowded space, making it an attractive alternative for budget-conscious consumers who are looking for seamless cord cutting solutions.
“Pixelworks has led the OTA streaming market for nearly a decade with the advanced video processing technology found in its Pixelworks XCode processor,” said
About EasyOTA Platform
The Pixelworks Universal EasyOTA platform includes OTA streaming hardware with a full software development kit (SDK) package, including sample applications for easy integration of OTA into an OTT streaming service. This platform will be available to qualified OTT partners. For more information on the availability of this integration platform, please contact firstname.lastname@example.org.
This new platform is part of the FlexVU ecosystem. More information about cord cutter solutions is available in the following
Pixelworks Investor Contact:
Brett L Perry
Source: Pixelworks, Inc.