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Pixelworks and TCL Communication Extend Partnership and Bring Superior Display Performance to New TCL 10 Pro, 10L and 10 5G Smartphones
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According to a 2019 study published by Cisco Systems, Inc., smartphones are projected to account for a staggering 50 percent of global video consumption by 2022, up from just 23 percent in 2017. As 5G enables mobile access to richer video and gaming content, consumers will demand smartphones with more advanced, high-performance displays that maximize the visual quality of video and gaming content on advanced, HDR capable screens.
The extended partnership intends to address these challenges by working closely together on end-to-end display performance optimization that leverages Pixelworks’ portfolio of advanced mobile processor and software technologies, HDR tone mapping, SDR-to-HDR conversion, high-efficiency color calibration, sharpness and contrast enhancement. In addition, the collaboration seeks to advance ambient light and tone adaptive display features to preserve overall picture quality and clarity in all kinds of lighting environments, from ultra-low light to bright sunlight.
“We expect to bring several next-generation smartphones models to market with TCL in this long-term partnership,” said
“Our mission with TCL Mobile devices is to bring moments of Display Greatness to our customers, and this collaboration with
About TCL’s 10 Pro, 10L and 10 5G Smartphones
The recent launch of TCL’s 10 Pro, 10L and 10 5G are the first phones resulting from this extended partnership and utilize a range of Pixelworks’ premium mobile display features including:
- Industry-leading HDR Tone Mapping for authentic, cinematic picture quality that exposes up to 1 billion shades of color
- Real-time SDR-to-HDR conversion to enable an HDR-like experience across virtually all video and gaming content
- Picture Clarity Enhancements that include superior contrast and sharpness that expose hidden details, with an adaptive display that preserves image quality with changes in ambient light
Availability
TCL’s 10 Pro, 10L and 10 5G smartphones are anticipated to be commercially available beginning Q2 2020.
About
About
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Pixelworks Investor Contact:
Brett L Perry
P: 214-272-0070
E: bperry@sheltongroup.com
Pixelworks Media Contact:
E: comms@pixelworks.com
TCL Communication Media Contact:
tclpress@tcl.com
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may be identified by use of terms such as “begin,” “continue,” “will,” “expect”, “believe,” “anticipate,” “projected,” and similar terms or the negative of such terms, and include, without limitation, statements about future global video consumption and consumer demand, the number of next-generation smartphones models that will be brought to market with TCL, and the anticipated availability of such models. Such statements are based on management's current expectations, estimates and projections about the Company's business. These statements are not guarantees of future performance and involve numerous risks, uncertainties and assumptions that are difficult to predict. Actual results could vary materially from those contained in forward looking statements due to many factors, including, without limitation: our ability to execute on our strategy; competitive factors; the success of our products in expanded markets; current global health and economic challenges, including the impact of COVID-19; and changes in our target markets, including as to demand. More information regarding potential factors that could affect the Company's financial results and could cause actual results to differ materially from those discussed in the forward-looking statements is included from time to time in the Company's
The forward-looking statements contained in this release are as of the date of this release, and the Company does not undertake any obligation to update any such statements, whether as a result of new information, future events or otherwise.
Source: Pixelworks, Inc.